Enterprise Social Networks: Time For More Integration

Some time ago we succesfully introduced Yammer in our workplace. Although the enterprise social network has added value to our business, the main criticism from doctors has been that it is  hard to keep up with their emails, let alone Yammer conversations and messages. There are some amazing new social media developments happening at the moment, but it’s a challenge to keep up with the pace, especially for busy doctors…

More integration of different services and media would increase the uptake of social media in the health care sector (also read my post ‘Why Doctors Prefer a Fax Machine’) and possibly other industries as well; One of the top rating suggestions on the Yammer User Voice Page is the integration with Outlook Social Connector. This is just one example of integrating social networks with email. Another example of integration is the recent addition of the Notification Centre in Apple’s iOS5 which bundles mail, incoming messages, reminders and alerts from different sources.

Instead of more ‘me too’ social networks, we now need products that integrate these services with other media.

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Why Doctors Prefer A Fax Machine

“It is quicker, easier and more cost-effective not to use telemedicine.” This is the conclusion of a recent Australian study that investigated the current perceived use and usefulness of telemedicine. 

The good old fax machine, introduced in the 70’s, has been more successful in winning over health care professionals than most electronic internet tools. The reason is simple: Sending a fax is easy, there is no need to log in, select, save, or surf. Sensitive data is secure and a signature can be placed on faxed documents. Someone else can send your fax while you continue seeing patients.

When I discuss a clinical problem with a colleague I use the phone and occasionally I fax over some data, unless the doctor uses encrypted email software – and I know his email address – in that case I may send him an email. The problem is that the colleague in question is in about 50% of the time not available. Vice versa, when colleagues are trying to ring me back, I am often consulting and unable to take the call.

The solution

What I am looking for is a social network that consists of all the colleagues in my direct network, including allied health professionals and specialists at different locations. I would like to be able to see who is online and who isn’t. In fact, the software should let others in my network know when I am closing a patient record, which usually means I am free to communicate with other health professionals. The network needs to be secure and fast.

This SM software package should be able to talk to my clinical software (or be part of it) and with 2 clicks of the mouse I want to be able to select and securely upload demographic and clinical patient data (like date of birth, blood pressure, ECG’s etc) to the network – nicely presented on a single screen. Other doctors should be able to read and comment on clinical problems I post.  And last but not least the software should contain a Skype like video conferencing tool that can be used while looking at the patient data on the screen at the same time.

This should not be too hard, one would say. Can the clever software developers who are able to overcome the technical and medicolegal issues please stand up? I’d like to get rid of my fax machine soon!

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Posted in health, Social media, telemedicine | 1 Comment

Introducing Social Media Within Health Organisations: The Barriers

There are lots of reasons for companies not to introduce social media in the workplace. Although many companies have recognised that social media is a genuine game changer for business, numerous business owners, managers, and employees feel uncomfortable about embracing web 2.0 strategies. What are the stumbling blocks and what to do about it?

 What are the obstacles?

Tonight I enjoyed the pleasure of participating in the weekly ‘hcsmanz’ chat on Twitter: a discussion group of interested professionals working in the health sphere in Australia and New Zealand. The group members are interested in social media use in health care. Tonight’s topic was “Using Social Media within organisations: engaging employees”. Most participants recognised or had experienced obstacles, like:

  • No support from management or IT departments
  • Corporate culture does not encourage sharing and collaborating
  • No focus on/investment in information technology
  • Unfamiliarity with (the benefits of) social media
  • Misconceptions about social media (‘time consuming’, ‘just for chitchat’ etc)

Another issue is the perception that social tools won’t work well in a particular industry, which may be the case in health care – an industry that’s usually not in front when it comes to incorporating modern web technologies.

The new culture of sharing

Most participants in tonight’s chat seemed to agree that a positive demonstration and staff training is important. Engaging a group of early adopters is another useful strategy. But it all starts with creating a business case to win the support of management.

Like other technologies, it’s all about how you use it. Incorporating social media within organisations is about making use of technology to work together. And if you ask me, the new culture of sharing has the potential to improve work life by connecting with others, as well as to increase productivity.  

Links used in this article have been  shared during the hcsmanz chat of 20/03/2011 (moderator Ed Butler)

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Posted in health, Social media | 1 Comment

Why Large Private Health Centres Could Benefit From Yammer

For a while I have been thinking about ways to improve communication & cohesion in our private Health Centre with about 60 staff in rural Western Australia. As GP I spend most of my time consulting behind closed doors, which doesn’t really improve communication with my co-workers. 

Via Twitter I came across Yammer, one of the enterprise social networks that focus on internal communications. Yammer seems to have a huge potential for any company and it offers many advantages above email and instant messenger software. Two weeks ago we took the plunge and introduced a trial of the basic, free version in the workplace.

Here are 5 reasons why I think Yammer is beneficial

  • It provides a way for me to stay in touch with my co-workers, in real time.
  • I get to know my co-workers better; for example what their interests and skills are.
  • It facilitates sharing of information and experiences. Hash tags (#) help to organise messages and find topics that have been discussed before.
  • The group function allows me to target certain people within the organisation without bothering others, like discussing clinical problems with other health professionals – which in turn will reduce the need for meetings. The group function serves as a discussion board and file sharing system. All groups within our organisation can have their own discussion boards.
  • According to Yammer the amount of internal email traffic diminishes significantly.

What are the challenges?

After yammering for 2 weeks I’ve come to the conclusion that the main challenges will be to optimise the ‘signal-noise’ ratio on one hand, and on the other to engage people that normally wouldn’t bother to participate in social media. Most responses were positive, although for some the advantages were not directly evident. We need to find the right balance between chatter and useful information and this will take some time as well as training.

Admittedly, Yammer is not a replacement for the Friday afternoon drinks and other social events but in a busy health centre it may improve the flow of communication.

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